Content & Marketing
SEO Audit
SEO Audit gives you a structured, actionable assessment of any website's search optimization posture. It inspects technical foundations, content quality, link profile, and keyword coverage, then ranks recommendations by expected impact so you know exactly where to focus. Marketing teams, agency operators, founders launching sites, and content strategists use it to identify what is working, what is broken, and what to fix first. It replaces the manual slog of checking page speed, crawling meta tags, and cross-referencing keyword tools with a single structured deliverable. What makes it production-grade is prioritization. Every audit surfaces dozens of issues. This skill separates quick wins from structural problems and orders them by business impact, not just technical severity. The output is a report your team can execute against, not a data dump.
One-Time Purchase
$19.99
SEO Audit: acmewidgets.com
Scope: Full-site crawl (1,240 URLs), Core Web Vitals, on-page content, structured data, internal-link graph, and a top-15 keyword competitive snapshot. Tools referenced: Screaming Frog, Ahrefs, Google Search Console, PageSpeed Insights, Lighthouse.
Executive Summary
Headline
The site has a strong content foundation (rich product descriptions, clean URL structure, dense internal linking) sitting on top of meaningful technical debt that is suppressing rankings the content has already earned. The single highest-leverage fix is structured-data coverage on the 47 product pages — rich-snippet eligibility alone is worth a meaningful CTR lift on queries the site already ranks for. The second is Core Web Vitals: desktop LCP is 1.7 seconds over the "Good" threshold and mobile is worse. Most of the technical work is quick-win effort with weeks-not-quarters payback.
Estimated SERP click-through-rate lift from Product schema on the 47 product pages currently ranking on page 1 without rich snippets. Largest single opportunity in the audit and the cheapest to ship.
Top-Line Health
Audit signals
Findings — Prioritized
| # | Finding | Area | Severity | Effort | Est. impact |
|---|---|---|---|---|---|
| 1 | No Product schema on any product page (47 pages) | Structured data | Critical | Quick win | High — rich snippets |
| 2 | No sitemap.xml submitted to GSC | Crawl & index | Critical | Quick win | High — guarantees indexation |
| 3 | Desktop LCP 4.2s, mobile 6.8s | Core Web Vitals | Critical | Moderate | High — ranking + UX |
| 4 | 14 product images served as uncompressed PNGs (8.4 MB total) | Performance | High | Quick win | ~3.1s LCP recovery |
| 5 | FAQ page has no FAQ schema (12 Q/A pairs) | Structured data | High | Quick win | Featured-snippet candidates |
| 6 | 93 pages share a duplicate meta description template | On-page | High | Moderate | CTR — moderate |
| 7 | 3 render-blocking CSS + 2 sync JS bundles | Performance | Medium | Moderate | LCP — moderate |
| 8 | Title tags average 38 chars (under-used) | On-page | Medium | Quick win | CTR — modest |
| 9 | 22 product pages targeting same primary keyword | Cannibalization | Medium | Moderate | Consolidates ranking signal |
| 10 | H1 missing on 4 category pages | On-page | Low | Quick win | Minor |
Current State vs Target State
Current state
Strong content, suppressed by tech debt
Rankings exist but rich-snippet eligibility and CWV are blocking the next gain
Target state (90 days)
Content earns the rankings it already deserves
CWV in the green band, full structured-data coverage on commercial pages
Technical SEO
Core Web Vitals
- LCP: 4.2s desktop, 6.8s mobile — both materially over the 2.5s "Good" threshold.
- CLS: 0.06 — inside the 0.1 ceiling. No layout-shift work needed.
- INP: 220ms — borderline; expect this to surface as a Google Search Console issue if it drifts higher.
- Render-blocking: 3 CSS files and 2 sync JS bundles in the critical path.
Crawl & indexation
- robots.txt — present and correctly configured.
- sitemap.xml — exists at
/sitemap.xmlbut has not been submitted to Google Search Console. GSC is currently relying on crawl discovery alone for 1,240 URLs. This is the single fastest fix in the audit. - Canonicals — present, self-referencing, correct.
- Noindex — none found (correct).
Structured data
- Product schema — Missing on all 47 product pages. The most valuable gap in the audit.
- Organization schema — Present on homepage. Correct.
- FAQ schema — Missing on the FAQ page. 12 Q/A pairs are well-formed and obvious snippet candidates.
- BreadcrumbList schema — Missing site-wide.
Top 3 Fixes — Detail
Fix 1 — Product schema on all product pages
Ship JSON-LD Product schema across the 47 product pages this sprint. Validate with the Rich Results Test before deploy. Expect rich snippets to appear in roll-up over 2–4 weeks and a measurable CTR lift on existing page-1 rankings. This is the single highest-ROI item in the audit.
Fix 2 — Submit sitemap.xml + clean up dupes
The sitemap exists; submit it in Google Search Console and confirm coverage. While there, fix the 93 pages with templated meta descriptions — Google has been ignoring duplicates and writing its own SERP descriptions, which we are not in control of.
Fix 3 — Image pipeline: PNG → WebP + responsive sizes
14 uncompressed PNGs total 8.4 MB. Converting to WebP and serving responsive sizes alone recovers an estimated 3.1s of LCP. Pair with deferred loading on below-fold images and the desktop site lands inside the "Good" band; mobile needs the render-blocking CSS work to clear the threshold.
Risks & Follow-ups
Cannibalization on 22 product pages
Twenty-two product pages target a near-identical primary keyword. Until these are consolidated or differentiated by intent, structured-data wins will be partially neutralized — Google does not know which page to surface. Plan a content audit alongside the technical work; do not let the schema rollout get blamed for not "moving rankings" when the underlying problem is cannibalization.
Mobile LCP needs more than image work
Even with WebP, mobile LCP stays above 2.5s because the render-blocking CSS is the bottleneck on slow connections. Plan for inlining the critical CSS or splitting the bundle as part of the same release; otherwise the audit will read "fixed" on desktop and still red on mobile.
GSC issue inbox — watch INP
INP is 220ms — borderline. If the next product release adds heavy client-side JS, INP will likely cross into the Search Console issue inbox. Add an INP regression check to the release process now.
This sample illustrates the skill's output format. The site, page counts, and metrics are illustrative of a mid-size e-commerce property. ClearPoint Nexus is not affiliated with the companies named.
View full sample →
All sales final. No refunds on digital products.
Includes support for Claude Code, Codex, OpenClaw, and Google Antigravity in the same license.
Also in Web & Social Reach
Bundle price: $55. Compare this skill with the full workflow bundle or Pro access.
Best for
Marketing leads at SaaS and content businesses doing a quarterly SEO health check, agencies onboarding a new client and needing a defensible audit deliverable in day one, and founders preparing a site for a relaunch where the current technical debt is unknown. Most useful on sites in the 50–5,000 page range where issues are tractable but not trivially manual.
Not ideal for
Enterprise sites with hundreds of thousands of pages where the audit needs to live inside Botify, Lumar, or DeepCrawl and integrate with their reporting workflows. Also a poor fit for brand-new sites with no backlink profile or ranking history — the recommendations would all be ‘ship more content’ dressed up in a report.
Included in this purchase
- Claude Code, Codex, OpenClaw, and Google Antigravity skill files.
- Setup guidance for the right adapter in your workspace.
- One-time license for the purchased skill version.
Setup
Plan for a short copy-and-configure setup in your preferred agent workspace. No custom integration is required for the skill file itself.
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Future Updates
This purchase includes the current version of the skill. If you want future adapter updates — meaning compatibility and packaging updates as supported platforms evolve — plus new catalog additions included automatically, upgrade to Pro.