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Sales & Revenue Operations

SMB Lead Generation

SMB Lead Generation is designed for practical prospecting at volume without losing qualification quality. It turns your ideal customer profile into ranked lead lists with enough context to support outreach, prioritization, and handoff. It is a strong fit for sales teams, agencies, and founders working in small-business markets where the challenge is filtering noise and focusing on likely-fit accounts. The skill shortens the time between defining a target market and starting real conversations. Its production-grade value comes from structure and usefulness. Instead of a loose list of companies, you get ranked prospects, summarized fit, and suggested next moves that align with how revenue teams actually work.

Nexus CertifiedClaude CodeCodexOpenClawGoogle Antigravity
lead-generationsmbprospectingrankingoutreach

One-Time Purchase

$19.99

Sample Output

SMB Lead Report — Cloud Appointment Scheduling for Independent Dental Practices

Prospect pool: Atlanta, Charlotte, and Raleigh-Durham metros · Pulled: this morning Screened: 47 candidates · Qualified: 10 · Top 3 profiled below

Summary

The strongest pattern across the qualified set is the same: a single-location independent practice, 6–20 staff, an outdated website with no booking widget, and recent Google reviews complaining about phone-only scheduling. The top three leads all show capacity signals (recent hiring) AND friction signals (review complaints) — a tighter overlap than usual. Lead with the reviews; they're the most credible artifact a buyer can dispute.


ICP profile

What qualifies a lead

Headcount band2–50 staff
Independent practice (no franchise, no DSO)Single-location
Website has no online bookingNo widget
Google reviews volume (signals real patient traffic)100+ reviews
Reviews mention "hard to schedule", "no answer", "callback"Pain words
Recent hiring or expansion in the last 90 daysGrowth signal

Top leads

RankPracticeMetroStaffFitTop signal
1Peachtree Family DentalAtlanta~1287 / 100Three reviews in 60 days citing phone scheduling
2Bright Smile StudioCharlotte~682 / 100Wix site, no booking, owner active on LinkedIn
3Triangle Dental CareRaleigh~1879 / 100Hiring front-desk staff — capacity signal
4Magnolia SmilesAtlanta~974 / 100New location announced for next quarter
5Cary Family DentistryRaleigh~1471 / 1004.0★ average, three of the last ten reviews mention waits

Profile: Peachtree Family Dental (fit 87)

The relevant facts

Websitepeachtreefamilydental.com
Owner / decision-makerDr. Sarah Chen
Site platform (no booking widget)Squarespace
Google reviews247 reviews, 4.2★
Reviews citing scheduling friction3 / 60 days
New hygienist — capacity is expandingHired Feb

Fit score breakdown: ICP match 38/40 · growth signals 20/25 · pain signals 18/20 · reachability 11/15

Outreach angle that works here

Lead with the patient's words, not the product. Quote one of the three review complaints in the opener and tie it directly to the 4.2-star average. The pitch becomes "your 4.2 stars become 4.7 when the #1 complaint disappears" — which is verifiable, not generic.

Reachability note

Dr. Chen is reachable through her LinkedIn DMs (she has posted three times this quarter) but the practice's general inbox is monitored by an office manager who screens vendor outreach. Skip the general inbox.


Outreach strategy across the top three

Single-channel cold open

For all three leads, open by email with a review quote and one specific friction-to-revenue tie. Do not lead with a discount or a trial. The differentiator at this size is "you understood my business" — pricing comes after the first reply.

What to avoid

Do not pitch HIPAA features in the first touch. It is table stakes at this segment and signals lack of familiarity. Save it for the qualification call if it comes up.


Disqualified (and why)

PracticeReason
SmileDirect ATLFranchise — outside ICP
Buckhead Dental GroupAlready uses Dentrix online booking
Carolina Dental NetworkDSO — central procurement, not a single-decision sale
Three othersReviews below 50 — too small to read traffic patterns reliably

This sample illustrates the skill's output format. The practices shown are fictional examples used to demonstrate the format. Real prospect data is never included in sample outputs.

View full sample →

All sales final. No refunds on digital products.

Includes support for Claude Code, Codex, OpenClaw, and Google Antigravity in the same license.

Also in Sales Prospecting

Bundle price: $55. Compare this skill with the full workflow bundle or Pro access.

Best for

Founders and BDRs filling top-of-funnel for SMB B2B products ($50–$500/month ACV) where the ICP is sharply defined by industry, headcount band, and one or two firmographic signals. Most useful for teams running 100+ outbound touches per week into accounts under 200 employees.

Not ideal for

Enterprise selling where named-account lists are curated quarterly and the value of one well-researched target dwarfs a hundred SMB names. Also a poor fit when the ICP is unclear or still shifting — running volume against a fuzzy ICP just produces a faster way to discover the targeting is wrong.

Included in this purchase

  • Claude Code, Codex, OpenClaw, and Google Antigravity skill files.
  • Setup guidance for the right adapter in your workspace.
  • One-time license for the purchased skill version.

Setup

Plan for a short copy-and-configure setup in your preferred agent workspace. No custom integration is required for the skill file itself.

Claude CodeCodexOpenClawGoogle Antigravity

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Future Updates

This purchase includes the current version of the skill. If you want future adapter updates — meaning compatibility and packaging updates as supported platforms evolve — plus new catalog additions included automatically, upgrade to Pro.

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